University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries

University social responsibility (USR) is an important assessment criterion of the QS Stars. In context COVID-19 pandemic, orientation universities as intellectual leaders in development society gains particular importance. The research purpose to analyze impact pandemic on university activity directions framework strategies (USR). An empirical level and complementary factors USR BRICS countries (Brazil, Russia, India, China, South Africa) was conducted, using method integral expert assessment. Grounded scoring according principal component analysis, structure determined. Multifactor regression modeling allowed substantiating priority stimulating modern conditions arguing main barriers introducing concept into activities expanding stakeholders’ circle it. results showed that management creativity, effective communication with public stakeholders, quality educational process scientific stimulate should be used basis for strategic planning continuing pandemic. Conceptual trends can useful studied when adapting plans regarding needs society.